Welcome To
The Likeness Economy
The Likeness Economy
The
Big
Shift
As Performance and Media Technologies collide, disruptive formats take centre stage — from Holographic Avatars to AI Artists. Performer Likeness thus becomes an increasingly critical asset class in contemporary Creative Industries.
Contemporary media X art X technology multiplies the form and scale of performer likeness at an unprecedented pace - reshaping the future of performances. The Likeness Economy offers a modern thinking to track performer trajectories, identify critical pitfalls, and scope future impacts.
1. FORM
One Likeness
⇓
Infinite Performers
2. MEDIUM
One Performance
↓
Endless "Platformance"
3. VALUE
Creation
↕
Retention
Navigating The next media landscape
" THE LIKENESS MATRIX"
The Likeness Matrix™ is an extensive Framework that connects and dissects the variables of Performer Likeness to measure impact and predict futures.Built on 20 years of Entertainment Experience and
Academic Research.
100+ Case Studies. 10 Component Modules. 1 Framework.
THE MATRIX CAN MAP
Markets · Careers · Portfolios · Experiences · Platforms · PolicyFOR
Artists. Entertainment Organisations. Rightsholders. Platforms. Institutions. Policymakers.
Putting to use
Unlock
The
Matrix
Explore Possibilities and Pitfalls of The Likeness Economy together:
Unpack the Matrix using Edge Cases in Creative Industry Conferences.
Explore the Framework in Academic Symposiums and Classrooms.
Apply the Matrix to your Creative Business or Performer IP.
Use the Matrix to Map Possibilities, Risks, and Future Markets.
the future was already here
Embrace
the
shift
► Map Likeness ►► Score Possibilities ►►► Track Impact
The Likeness Economy offers a new language to creative industry organisations and people, whose value largely depends on contemporary Performers and Performance settings.READY TO FUTURE-PROOF THAT JOURNEY?